Nissan in Sunderland: How the news broke 40 years ago
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It happened 40 years ago and for some Wearsiders it was 'like winning the Cup again'.
On Friday, March 30, 1984, the news we had hoped for finally arrived: Nissan was coming to Sunderland.
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24,000 cars and 500 jobs - just for starters
Three years after the Japanese giant had first said it was heading to the UK, Nissan confirmed that it would build a factory on the site of Sunderland Airport.
The sheer scale of it was enormous. The first phase alone would see £50million investment, 24,000 cars built a year and 500 workers taken on.
The first cars would be built from kits imported from Japan and, if the second phase was approved, it would see cars built from a majority of British components.
Biggest shot in the arm for Sunderland
The leader of Sunderland Borough Council, Cllr Charles Slater, said it was "the biggest shot in the arm the town of Sunderland has had".
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Cllr Dorothy Whiteman, leader of the Conservatives on Sunderland Borough Council, said: It's like winning the Cup again except this won't fade. I think we should all hang the flags out."
Tyne and Wear Council leader Michael Campbell said it was "a great day for Sunderland and the whole of the region".
100 years of Marks and Spencers
But what else was happening on the day of the momentous news?
Marks & Spencer was celebrating its centenary with a fashion show at Crowtree Leisure Centre. Tickets were £3 a head.
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The Cavalier pub in Silksworth was offering a roast dinner with all the veg, followed by 'your pick of the sweet trolley' or cheese and biscuits. Yours for £3.75.


Your TV viewing included Starsky and Hutch on BBC One, Whicker! on BBC Two, or Diff'rent Strokes, Crossroads and In Loving Memory on Tyne Tees.
New pyjamas for £2.99
Tunstall Park Garage was offering seven sherry glasses - free when you bought petrol.
New pyjamas anyone? A winceyette set was yours for £2.99 from Joplings.
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Binns was holding a fragrance festival with perfumes including Charles of the Ritz for £2.95, Givenchy III for £5.45 and Lagerfeld for £5.
And if you could not wait to get your hands on a new Nissan, the Cherry was available from Kenneth Martin dealers in Seaham for £4,175.
Watch out for more on Nissan's 40 years in Sunderland in the Echo - coming soon.
Share your memories of Wearside life in 1984 by emailing [email protected].
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