Dates and spellings corrected on Sunderland Ed Sheeran gig signage after 'Kier' error

Thousands of motorists across Wearside have been casting curious glances at the traffic signage for the forthcoming Ed Sheeran concerts.
Watch more of our videos on Shots! 
and live on Freeview channel 276
Visit Shots! now

The performances will take place on the Friday and Saturday of June 3 and 4. However, on Thursday, May 26 the electronic signs, which are dotted around the city, were giving May 3 and 4 as the dates for the big Sheeran shows at the Stadium of Light.

The signs also drew attention to the closure of “Kier Hardie Way” for the gigs, although the correct spelling is Keir. The dates were corrected later the same day, but with the spelling error remaining. The Echo contacted Sunderland City council for a response.

Hide Ad
Hide Ad

A council statement simply said: “The sign updated at 1804hrs Thursday 26 May.” But the spelling mistake was not corrected until some time after that. The signage is now all correctly written.

Oops! The date and spelling of "Keir" were corrected.Oops! The date and spelling of "Keir" were corrected.
Oops! The date and spelling of "Keir" were corrected.

The Echo recently ran a report on the first anniversary of a road sign in Vine Place, which gives directions to “Teeside” instead of the correctly spelt Teesside, with a double “s”.

For the second year running, the council said: “We will arrange changes to the sign in due course.”

In the local elections on May 5, the Conservative Party’s candidate in the Ryhope ward missed out by just 28 votes. The party’s campaign was possibly not helped by a campaign leaflet which set out plans for “Rhyope”.

The Echo humbly acknowledges the occasional typo and error ourselves.

Elton John will perform at the stadium on Sunday, June 19.