From Thursday, December 3, stores in the centre will be open until 7pm Monday to Saturday – with late night shopping until 8pm resuming on Thursday evenings.
The aim is to give retailers the chance to make up for lost sales during the November lockdown but to also make social distancing easier for customers by having longer opening hours.
Centre bosses have said that the majority of shops are supporting the late night trading initiative, including Primark, Boots, Next, Pandora and The Perfume Shop to name a few.
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Karen Eve, the centre director at the Bridges explained that the decision comes from a consultations with both customers and retailers over Christmas shopping.
She said: “It’s clear that customers still want to shop for Christmas. They want to experience the buzz of being out browsing for those special gifts, they want to see beautiful decorations, hear festive music and plan for a happy Christmas break.
“Extending the opening hours will help retailers make up for missed sales but will also mean that shoppers can plan their shopping trips and avoid the busiest time of the day.
Prime Minister Boris Johnson confirmed on Monday (November 23) that all non-essential shops can reopen from next week – even those in areas with the highest rates of Covid-19 infections, giving retailers a boost in the run up to Christmas.