We've gone all elf-ish with our latest look at Sunderland's past.
All of these 9 photos show Santa and his elves doing great work across Wearside.
From Liberty Brown's to Seaburn beach and Ryhope to Sunderland city library - we found them all.
Enjoy the retro round-up which comes to you just in time for National Answer The Telephone Like Buddy the Elf Day.
We're sure they will be celebrating on December 18.
2. Memories in store from 2006
Maureen Wallwork and Kathy Hume had loads of fun while they supported the Sunderland Echo's Toy Appeal in 2006. | se
3. Up for the challenge
Sylvia Stoneham, centre, was joined by elves Samantha France and Emily Stoneham for a fundraising challenge in 2006. They were raising money for the Sunderland and North Durham branch of the Royal Society for the Blind. | se
4. A festive fab four
Harry Callaghan, 5, and 4-year-olds Mark Lavelle, Ben Stephenson and Kyle Turner made a great line-up of cute elves at Hylton Red House Primary School in 2009. | se