Love Fitness Sunderland opens its doors, bringing 24/7 fitness and personal support to the city
Love Fitness has officially opened the doors to its brand-new Sunderland gym, providing local residents, workers and fitness enthusiasts with a modern, fully equipped 24/7 fitness facility designed to make getting fit more accessible, flexible and enjoyable.
The new Love Fitness Sunderland club officially launched on Monday 17th August 2026 and is located at Colima Avenue, Sunderland Enterprise Park, Sunderland.
The new facility has been created around a simple philosophy: real workouts that get results, without the egos, gimmicks or intimidation that can sometimes be associated with gyms.
Members have access to the gym 24 hours a day, 365 days a year, allowing them to train whenever suits their lifestyle – whether that means an early-morning workout, a lunchtime session or a late-night training session.
Access is made simple through the Love Fitness app, with members able to use a QR code on their smartphone to enter the club.
The gym features a comprehensive range of equipment, including cardio machines, pin and plate-loaded resistance equipment and free weights, providing everything from beginners to experienced lifters with the tools they need to work towards their fitness goals.
More than just a gym
A major focus of Love Fitness Sunderland is the member experience.
Rather than simply providing equipment and leaving members to work things out for themselves, the club has a friendly customer advisor team on hand to welcome members, answer questions and help create a supportive community within the gym.
Personal trainers are also available to help members get started and make the most of their membership. Every member can benefit from an induction, personalised workout plan and personal training consultation, helping them understand the equipment, train safely and develop a programme suited to their individual goals.
Personal training sessions are also available for those looking for additional motivation, accountability and expert guidance.
Spokesman Massimo Antinoro said: “We wanted to create a gym that genuinely feels different from the moment you walk through the doors. Love Fitness is about making people feel comfortable, supported and welcome, whatever their age, experience or fitness level.
“Our Sunderland club brings together the freedom of 24/7 access with the personal service and community atmosphere that people often associate with much more expensive gyms. We’re incredibly excited to have opened our doors and to become part of the Sunderland community.”
Flexible and affordable membership
Love Fitness Sunderland is currently offering flexible rolling monthly memberships, giving members the freedom to train without being tied into a long-term contract.
Those looking for a longer-term commitment can also take advantage of the current offer of one month FREE when signing up for an annual membership.
For anyone who wants to try the club before committing, day passes are available for just £10.
With 24/7 access, flexible membership options, professional support and a welcoming environment, Love Fitness Sunderland aims to provide an affordable alternative for people who want more from their local gym.
A gym for everyone
Whether someone is completely new to exercise, returning to fitness after a break, looking to lose weight, build strength or simply become more active, Love Fitness Sunderland is designed to cater for all abilities.
The club's ethos is simple:
No egos. No judgement. Just encouragement, guidance and genuine support.
Love Fitness Sunderland is now open 24 hours a day, 7 days a week, with memberships available now.
Visit the website to find out more.