Sunderland charity gets fantastic cash boost to help more babies and children

A Sunderland charity set up in loving memory of a Wearside youngster has been given a timely boost in its campaign to help babies and young children living in poverty.

Love, Amelia has already helped more than 42,000 people across the North East by supplying them with pre-loved clothes, toys, and other essentials such as nappies and toiletries.

Now it has received a cash boost to help it provide essential equipment to 167 little ones, in a donation from EMG Solicitor.

It will go towards the charity’s Safe Starts Project, which helps to buy and distribute essential baby equipment including cot beds, Moses baskets, baby baths, toiletry packs, and changing mats. Dozens of babies and young children aged 0 to four living in poverty will benefit from the donation.

Love, Amelia was founded in 2019 in memory of Steph Capewell's daughter Amelia who died in January 2018, just 12 minutes after she was born. What began with Steph distributing 12 boxes of items, has grown into a charity providing practical support to thousands of children and families.

The charity is based in Sunderland and accepts donations of pre-loved items in great condition and provides them to families who need them most.

Steph said: “We don’t want any child to go without and that is what drives us to do what we do. We see the positive impact this charity has on families in the area and that is at the heart of everything we do.

“Every year, we seem to be getting busier and busier. This all started with me handing out 12 boxes and to date we’ve supported over 42,000 people.

“The money from EMG will go towards helping us buy and distribute essential equipment to babies and young children who are living in poverty.”

Families are referred to Love, Amelia by trusted professionals such as health visitors, midwives, and social workers, ensuring support reaches those most in need.

The charity’s aim is to improve children's safety, health, and wellbeing , while reducing parental stress and preventing difficulties from escalating.

Claire Hewitt, who leads EMG’s Social Impact Team which focuses on community giving and managing its Charitable Fund, said: “It’s clear to see the great work Love, Amelia is doing for children and families in the local area.

“From its Safe Starts Project to its back-to-school backpack collections and Christmas campaigns, the charity provides practical help to families when they need it most.

“We hope this grant will help Love, Amelia continue its vital work and make a real difference to babies and young children who might otherwise go without essential items during those crucial early years.”

To find out more about Love, Amelia and how to support its work, visit loveamelia.org.uk.

For more information about EMG’s community work, visit EMG in the Community.