The key quote from Kyril Louis-Dreyfus that showed a transformation in the way Sunderland will think and operate

All the same, it was hard to overstate the importance of a clear and deliberately stated message from Kyril Louis-Dreyfus in his first interview on Tuesday evening.

His most eye-catching remarks, without a doubt, came as he recognised what had gone at the club in recent years and in doing so, acknowledged what has been a historic low for supporters.

Most important for the club's long-term trajectory, though, were these words: "I think it's very important in football not to panic.

"A key moment will be this season. I truly believe we can get promoted this season because we have a very strong squad. a good manager and the league is still open to play.

"However, we need to follow our long-term plan. We can't panic if we fall short this year."

In less than a minute, Louis-Dreyfus underlined how the club's footballing strategy has been upended and reset.

There is no suggestion that Sunderland are prepared to accept a fourth season in League One. Key figures at the club, from Head Coach Lee Johnson to Kristjaan Speakman, have all insisted that a club of this size must produce regular results and eventually, promotion from the third tier.

There is a recognition, though, that football is a game of often uncontrollable variables and most importantly, what is no longer accepted is that Sunderland face a choice between short-term success and long-term improvement.

The logic underpinning Sunderland's new strategy is that promotion will only be achieved by focusing on getting the process and the structure right, both on and off the pitch.

Johnson, for example, will be judged of course on results but also on how he is able to develop Sunderland's style of play and the players within his squad.

Johnson had initially been reluctant to drop into League One after leaving Bristol City but it was the strength of Louis-Dreyfus' plans that convinced him Wearside was the best place to be.

He has ambitions to be back in the Championship next season but most important is that the club is able to be competitive at higher levels over a long period of time.

That requires investment on the pitch but just as important is the investment off it.

To that end, it has been notable that Louis-Dreyfus' first actions have been to bolster the infrastructure around the club that has been so comprehensively dismantled since dropping into League One (a process that had begun even before then).

He had begun this even before taking charge, the arrival of Speakman as Sporting Director and Steve Davison as Chief Operating Officer addressing the chronic lack of day-to-day leadership that had come to define the Madrox era.

Moves to strengthen the club's data and analytics operations are already underway and Speakman's first Academy appointments suggest a shrewd understanding of what has gone wrong under the previous regime.

Too many of those talented youngsters who have left the club felt there was not a strong enough desire on the club's part to keep them.

That was a bitter frustration to Academy staff who continued to produce outstanding results in player development, and in appointing Lewis Dickman, Speakman has identified the importance of strong relationships on the ground and an understanding of the operation at its best.

It should give confidence to players and families that there is a commitment to developing talent over a longer period of time, and the clear support for Johnson will in turn give them the freedom to better establish a proper pathway.

This is the kind of infrastructure and targeted investment that should have been in place to support the first team from the moment the Black Cats dropped into the third tier.

Take, for example, that fateful first January window.

Will Grigg had been Jack Ross' primary target to fill the imminent striking vacancy but the frustration for the manager was to discover at the last minute that the club's possible budget had suddenly been transformed.

The point was not that he didn't want to sign Grigg, which he did, but that his overall approach to the window may have been different had he known from the start what the ownership were ultimately prepared to spend (some of that money, for example, would very clearly have been better spent on a young, athletic centre-half).

The frustration was particularly acute given the lack of spending on key infrastructure that was already in clear need of attention.

This, in a nutshell, is a prime example of how a 'promotion at all costs' mentality can lead to flawed decision making that in time actually reduces the club's chances of getting back to where it belongs.

There is a broader point here, too: What is the point of getting back to the Championship if you are not in a position to succeed when you get there?

The gap between the third and second tier is growing larger by the season and in developing the style of play and the club's key operations off the pitch, Sunderland will give themselves a better chance of bridging the gap if and when they win promotion.

One of the biggest challenges in football is removing emotion from decision making and it's an obvious statement that only when the pressure is on will Louis-Dreyfus' vision be truly put to the test.

The encouraging aspect for Sunderland fans is that he is putting in place the structures around him to best aid his decision making when those key calls come around.

Underpinning those decisions will be the logic that what is best for Sunderland in the long term will not necessarily harm their short-term prospects. Get the set up right, and the opposite can be true.

It's nothing short of a complete overhaul in thinking from the Madrox era.

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