Sunderland season cards snapped up as Kristjaan Speakman and Steve Davison provide encouraging update

Sunderland’s chief operating office Steve Davison says approximately 21,000 season tickets have been purchased for next season.

Thursday, 3rd June 2021, 9:05 am

Davison met with Sunderland supporter groups, including Red and White Army, along with sporting director Kristjaan Speakman and head of supporter engagement Chris Waters on May 26.

The minutes of the meeting can now be read online and state: “SD is happy with how the season card campaign went, there are approximately 21,000 purchased for next season.

"Hospitality sales have gone very well. There has been less engagement with younger fans and this is in common with many other clubs and a hangover from the pandemic / streaming views.”

Sign up to our Sunderland AFC newsletter

The i newsletter cut through the noise

Sunderland fans.
Sunderland fans.

Despite Sunderland’s defeat by Lincoln in the play-offs, Speakman says the club are now trying to build a youthful and energetic team following several first-team departures

The minutes read: “KS believes the team has shown, at times, the type of football we want to play; that a long-term approach must also meet short term goals.

“The squad review has been completed. An analytical approach has been used to build a youthful energetic team for the future. Tough decisions have been made for the long-term future of the team.

"A player recruitment model has been developed. It is an evidence-based system that will build a bespoke analytical player recruitment model within five years.”

On the board’s representation, it was explained that as the main shareholder Kyril Louis-Dreyfus can make some decisions unilaterally, while other decisions require shareholder agreement

Davison confirmed Dave Jones, Tom Sloanes are non-executive board members.

A message from the Football Clubs Editor

Our aim is to provide you with the best, most up-to-date and most informative Sunderland AFC coverage 365 days a year.

This depth of coverage costs, so to help us maintain the high-quality reporting that you are used to, please consider taking out a subscription to our new sports-only package here.

Your support is much appreciated. Richard Mennear, Football Clubs Editor