That was the era when top band Edison Lighthouse were playing at Wetherells and the age of the steam locomotives was coming to an end at Doxfords.
Dave Watson signed for SAFC and Prime Minister Harold Wilson was on Wearside.
Take a look and relive an iconic era through these Sunderland Echo photos.
13. A look in the arcade
Palmers Arcade in November 1970. Browns photographic supplies are among the shops in the picture. | se Photo: SE
14. On the bill at Wetherells
Edison Lighthouse came to Wetherells in 1970. They were famous for their hit single Love Grows. | se Photo: se
15. Down at Doxfords
The remaining six steam locomotives of the original ten at the Pallion yard of Doxford and Sunderland Ltd were to be phased out. Here is one of them in 1970. | se Photo: Sunderland Echo
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