That was the era when top band Edison Lighthouse were playing at Wetherells and the age of the steam locomotives was coming to an end at Doxfords.
Dave Watson signed for SAFC and Prime Minister Harold Wilson was on Wearside.
Take a look and relive an iconic era through these Sunderland Echo photos.
9. Looking inside Thompsons
Modernisation at the yard in 1970. Tell us if you remember this scene. | se Photo: se
10. The town centre on a busy day
Tell us which shops were your favourites in the early 1970s Here is Sunderland town centre in 1970 with plenty of shoppers having a browse. | se Photo: SE
11. Old world charm in East Boldon
The old world charm of a country inn at the Grey Horse, East Boldon in 1970 | se Photo: Shields Gazette
12. A legend arrives
Dave Watson is pictured with the then Sunderland manager Alan Brown, as he signs for the club in 1970. | se Photo: se