A Sunderland charity is helping spread the magic of Christmas with disadvantaged children across the North East.

Love, Amelia is preparing for one of its busiest times of the year as it transforms its warehouse into a festive workshop where volunteers become Christmas elves, preparing presents and special gift packages for struggling families .

The Sunderland-based children’s charity supports families throughout the North East, providing essential items including clothing, toiletries, toys, prams, cots and safe places for babies to sleep.

This year, Love, Amelia has been joined by members of Northumberland business Jammy Networking for its Big Toy Appeal.

Members of Northumberland business Jammy Networkers with Sophie Hindhaugh of Love, Amelia. | Contributed

placeholder image — Members of Northumberland business Jammy Networkers with Sophie Hindhaugh of Love, Amelia. | Contributed

Sophie Hindhaugh, from Love, Amelia, is a regular member of Jammy Networking and says the generosity of her fellow networkers demonstrates the difference local businesses can make when they work together.

She said: “Christmas should be a magical time for every child but sadly that’s not the reality for many families across the North East.

“Some children wake up on Christmas morning wondering whether Santa has forgotten them or whether they’ve been naughty and don’t deserve a present.

“That’s where we come in. For those children, we become Santa.

“Our warehouse turns into a complete Christmas workshop, elves included, as we prepare gifts and festive boxes for families who would otherwise go without.

“It’s an incredibly busy time but it’s crazy in the best possible way because we know the difference we’re making.”

The charity is also encouraging more businesses and individuals to get involved in the appeal.

Companies can organise fundraising activities, donate new toys or replace their traditional office Secret Santa with a gift for a disadvantaged child.

Members of the public can also help through the charity’s Amazon wish list.

From December 1 until December 8, Love, Amelia will take part in the national Big Give campaign, where eligible donations will be doubled through match funding.

The charity is aiming to raise £20,000 to support its work helping children throughout the coming year.

Sophie said: “We know times are difficult for many people but whether it’s donating a toy, making a financial contribution or simply sharing information about our appeal, every little bit helps.

“We want to reach as many children as possible and make sure that no child feels forgotten this Christmas.”