This is what the new Stack leisure complex in Sunderland could look like as plans are announced for seafront development

Sunderland seafront could become home to a new leisure hub as the developers behind the successful Newcastle Stack leisure complex reveal plans to expand to Wearside.

By Sophie Brownson
Thursday, 30 May, 2019, 14:59
How the new STACK development could look like on Seaburn seafront.

Danieli Holdings, the company behind Newcastle Stack, is set to submit a planning and licencing application for a leisure space in Seaburn.

The leisure operator has been working closely with Sunderland City Council to advance its plans for the site, which if approved could see it open on land opposite Seaburn’s promenade by the end of this year.

How new STACK development in Seaburn could look if plans go ahead.

The development would feature food, drink and family-orientated entertainment, including a range of indoor and outdoor activities, such as crazy golf, darts, pool, table tennis.The company has also included a function room, suitable for gatherings and events, but with a particular focus towards the alternative wedding market.

Neill Winch, director at Danieli Holdings, who is from Sunderland, said: “The Stack concept is about creating vibrant, flexible spaces that can be enjoyed by everyone.

"Much like Newcastle, we want this Stack to be a relaxed, creative environment, with activities, food, drinks and music that appeals to people of all ages – given we’ll be on the seaside, we’ll be gearing the offer towards families, to give them a space that will keep little ones entertained just as much as it will adults.

“This will be a great addition to Sunderland’s seaside, and something we are incredibly proud to be bringing to the area.”

Created using a ‘stack’ of shipping containers, that are assembled to make an enclosed village that can operate in all weather conditions.

Architect designs for Seaburn’s Stack show a predominantly two-storey structure, with a small three- storey section on the front elevations, built using shipping containers, that will include an decked area on the first floor, perfect for sunny days by the sea, and a ground floor that will be animated with performers taking to a central stage, with a range of food and drink providers and leisure activities.

Neill said: “The seaside should be a fun, family-centred place to play and enjoy, and that’s what we hope The Stack will bring.

"And with the potential to create a relaxing place for people to listen to live music, sample tasty street-food and sit back with a couple of drinks, as well as provide a programme of seasonal events we think it will breathe new life into the seaside, and benefit traders close by too, with the increased footfall we expect it to attract in the area.

“We have been really keen to move forward with a Stack development in my home-city of Sunderland for some time, so we’re delighted to be able to agree a deal that will see us open our doors in Seaburn.

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“Sunderland is becoming ever-more ambitious and we can see that there is huge opportunity here."

Feedback from early masterplans for Seaburn showed that residents were looking for a more leisure- focused mixed-use development, and plans are being drawn up for a scheme that will include a number of leisure operators.

“It’s a fantastic concept that has worked brilliantly in Newcastle, and I have no doubt will prove just as popular in Seaburn if it is approved when it goes to planning committee.

“The city council has been working hard to shape plans for the area.

"We have listened to and responded to feedback from residents and we know that people really do want to see a strong leisure offer on their seafront – somewhere that they can visit as a family and enjoy.

"As part of a wider programme of investment planned in Roker and Seaburn, we are delivering this - transforming our seaside into a more vibrant, lively and contemporary place for people from the city and beyond to come and enjoy.

“Add this to emerging plans to regenerate historic buildings at the seafront and phase two of Pier Point at Roker, and you can see that the seaside will become the jewel in the crown of a city that is resurgent, with £1.5billion of investment delivering sweeping changes.”

Last month, Sunderland’s seaside received a £820k cash boost, with proposals to regenerate under-used and historic buildings along the Seaburn and Roker promenade.

Plans will see a former toilet block at Roker, along with the former Bay Shelter and the old tram shelter at Seaburn, transformed into cafés and restaurants, and plans are also afoot for 12 beach huts, that will stand just north of Fat Buddha.

There will also be upgrades to the infrastructure of Seaburn Camp to make it better for touring caravans.