Foundation of Light launches new QR code donation platform to help generate vital funds
“Generosity gives us the opportunity to make giving more accessible across the many different places and moments where people engage with the Foundation”
Sunderland AFC’s official charity, Foundation of Light, has partnered with South Shields based software development company Tipit Global to make it easier to promote and accept donations.
The Foundation becomes one of the first organisations to launch Generosity, a new fundraising platform developed by Tipit to turn more everyday moments into opportunities to support good causes.
According to UK Finance, cash accounted for just 8% of all UK payments in 2025, compared with 45% in 2015, as consumers increasingly use cards, mobile wallets and other digital payment methods.
Generosity was developed in response to that changing environment.
Rather than asking charities to replace the fundraising channels that already work for them, the platform is designed to help them maximise more of the opportunities they already have to engage with supporters and communities.
From events and physical locations to printed materials, campaigns, community activities and partner venues, a Generosity QR code can create a direct route between the moment someone feels inspired to support a cause and actually making their donation.
Kate Smith from the Foundation of Light said: “Finding new and simple ways for people to support our work is important to us.
“Generosity gives us the opportunity to make giving more accessible across the many different places and moments where people engage with the Foundation.
“It also gives our team the flexibility to quickly create and manage our own campaigns, helping us respond to new fundraising opportunities and see what is generating the most engagement.
“We’re excited to be one of the first organisations to launch the platform and to see the opportunities it can create.”
Generosity provides charities and foundations with dedicated QR codes and digital donation journeys that can be deployed across different locations, campaigns, events and activities.
Generosity Co-Founders Josh Thompson and Brett Jacobson said: “The Foundation of Light immediately understood what we're trying to achieve with Generosity.
“We're not asking charities to replace the fundraising channels that already work for them. We want to help them maximise every opportunity they have to engage with their supporters and communities and make it incredibly easy for someone to act when they feel inspired to give.
“The way people pay has changed enormously. We carry less cash, use our phones more and increasingly expect payments to be quick and simple. We believe charitable giving should be able to work in the same way.
“A supporter might be at an event, visiting a venue, reading about a particular campaign, engaging with a partner organisation or simply see something that inspires them to help. Generosity can turn each of those moments into an opportunity to give.
“At the same time, the charity can create and manage multiple campaigns itself and see where engagement and donations are coming from. The aim is very simple: more opportunities to give, an easier journey for the supporter and greater visibility for the charity.
“The Foundation of Light is a fantastic organisation to launch with and we're incredibly excited to see what we can learn and achieve together.”
The launch of the partnership comes at a challenging time for the charity sector, with organisations facing increasing pressure to generate sustainable income while adapting to rapidly changing payment habits.