ALS launch pink slice t-shirts in tribute to the ultimate Mackem snack - How to win one

It’s the ultimate Mackem sweet treat – and now pink slices have made it onto a T-shirt.

Tuesday, 30th March 2021, 3:22 pm
Updated Tuesday, 30th March 2021, 6:33 pm
Win a pink slice t-shirt and a box of pink slices

To celebrate the Wearside culinary delight that is the pink slice, ALS have launched a T-shirt in honour of the popular sugary snack.

The Sunderland based publisher, who brought us The Mackem Dictionary, also house The Roker End Cafe from their base opposite the Stadium of Light, where the pink slices go down a storm.

Paul Swinney, the author of The Mackem Dictionary, who often champions the pink slice and has published a recipe to make your own in Lockdown, said: “The pink slice has been close to the hearts of Wearsiders for generations. With this T-shirt you can now literally show it to the world.”

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Pink slices are a signature snack on Wearside

We have two pink slice T-shirts to give away, as well as a box of six pink slices for each of the winners.

*You can buy the shirts, priced £12 each, on line They will also be available in person when the ALS Shop reopens, with the rest of the city’s retail outlets, on April 12.


To be in with a chance of winning a pink slice T-shirt and a box of pink slices, answer this question: what is in the middle of pink slices?

ALS have made a pink slice t-shirt

:: A – custard

:: B – jam

:: C – cream

Email your answer, along with name and address, and T-shirt size from a choice of S,M,L,XL or XXL, to [email protected] by Friday, April 9.

Pink slices are popular at Roker End Cafe within the ALS building where they make a red and white pink slice

Usual JPI Media competition rules apply.

Due to staff working from home, we cannot accept postal entries at this time.

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The ALS shop will reopen on April 12