But were you pictured in a Christmas queue in the city in years gone by?
Perhaps you were photographed at a Christmas sale, looking for a Boxing Day bargain, or lining up to get FA Cup tickets at the Stadium of Light.
Take a look through our selection of photos and see if you can spot yourself.
1. Toytown in 1994
Several hundred toys and their owners queued for almost two hours to claim free tickets for the Sunderland Empire pantomime. The toys were being given to the Echo/Sunderland Toy Appeal and every person who gave a toy received two tickets for the panto. Were you pictured? | JPIMedia Resell Photo: Sunderland Echo
2. Christmas for SAFC fans
Here is the scene outside the Stadium of Light in 1995. Fans queued from 4am on December 27 to buy the last few tickets for the FA Cup tie against Manchester United. | JPIMedia Resell Photo: Sunderland Echo
3. Queueing to see Big Sam
Back to 2015 and Sam Allardyce was signing copies of his book Big Sam at Waterstones in The Bridges. Were you pictured? | JPIMedia Resell Photo: Tim Richardson
4. Boxing Day in 1986
A scene from the Boxing Day sales at Reproland. These two made sure they were at the front of the queue. | JPIMedia Resell Photo: Sunderland Echo