But were you pictured in a Christmas queue in the city in years gone by?
Perhaps you were photographed at a Christmas sale, looking for a Boxing Day bargain, or lining up to get FA Cup tickets at the Stadium of Light.
Take a look through our selection of photos and see if you can spot yourself.
5. Waiting to grab a bargain
Another view of the queues at Reproland in 1986. | JPIMedia Resell Photo: Sunderland Echo
6. Joplings in 1981
Queuing for the 1981 Joplings Christmas sale certainly paid off for this bargain hunter. After a 36-hour wait on the pavement, he picked up a three piece suite for £49.95 instead of £299. | JPIMedia Resell Photo: Sunderland Echo
7. Bargains galore at Binns
These customers were happy with their buys at Binns in December 1980. Recognise anyone? | JPIMedia Resell Photo: Sunderland Echo
8. Shivering in the cold
These hardy customers were right at the head of the queue for the Joplings sale in 1980. | JPIMedia Resell Photo: Sunderland Echo