Limits on purchases, contactless payments and reduced opening hours: Lidl and Aldi introduce measures to protect vulnerable customers during coronavirus outbreak

Shoppers are being asked not to bulk buy as the panic over coronavirus has led to empty supermarket shelves across the country.

As customers rush out to purchase what they deem as essentials such as milk, meat, bread and tinned foods during the pandemic, many of supermarket stores have sold out of such items, leaving elderly and vulnerable customers without.

In a message to customers, both Lidl and Aldi bosses asked shoppers to think of those who may not be able to afford to stock up on items or access the basics.

In a post on its Facebook page, a Lidl spokesman said: "We would ask everyone to be considerate in the way they shop.

"We understand your concerns but buying more than is needed can sometimes mean that others will be left without.

“There is enough for everyone if we all work together.

"Together we can make sure we are looking out for family, friends, neighbours.

"Together we will care for those around us and those who are elderly, vulnerable or choosing to remain at home."

Lidl said it is working with the Government and suppliers to keep food moving quickly through the system and making more deliveries to stores to ensure shelves are stocked.

It’s online delivery and click-and- collect services are running at full capacity, with staff in stores and supply chains working day and night to keep the nation fed.

Meanwhile Aldi customers are now limited to buying four items of each product.

Store opening times are now reduced, with shops now closing at 8pm but with Sunday hours remaining the same.

Shoppers are also asked to make contactless payments and keep their distance from others whilst shopping.

Giles Hurley, CEO Aldi UK and Ireland, said: “We have taken action to discourage people buying more than they need.

"Customers are currently limited to buying four items of any one product during each visit.

"This is still significantly more than most customers would buy in a normal shopping trip and we hope this temporary restriction will give as many customers as possible the opportunity to get what they need, every time they visit.

"I’m sure, like me, you are also concerned about those who are vulnerable at this time.

"Not everyone has the financial or practical resources to buy in bulk, including our elderly customers.

"We all have a responsibility to ensure we only buy what we and our families need.

"If we shop as we normally do, our stores will quickly return to normal."