The The 11,000 sq ft warehouse offers reduced rate prices after taking in products from liquidated companies, end of line products and bankrupt stock.
It was a race through the door as customers looked to be the first to bag a bargain as well as a golden ticket to go into a draw for discount vouchers worth up to £50.
Check out these 17 fantastic photographs which capture the first morning of trading at a store which looks set to be a big bargain hit in Sunderland.
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