Why Sunderland should look to Hull for cultural inspiration
Hull was once the punchline for jokes. “From Hell, Hull and Halifax, good Lord deliver us,” pleaded a 17th-century verse that helped create a negative view of the city for the next 400 years. More recently the city was voted the second most undesirable place to live in England, and took the top – or bottom slot – in the book Crap Towns. But the mantle of UK City of Culture 2017 has changed the city’s image and how it is perceived. Could the same accolade change the way Sunderland is viewed regionally, nationally and internationally? asks Rob Lawson.