Find the hidden Easter characters around the city with augmented reality trail

Spring into Easter with an augmented reality trail to find hidden characters around the city.

Wednesday, 24th March 2021, 1:33 pm
An Easter trail will be launched
An Easter trail will be launched

Following the success of the two previous trails which ran at Halloween and Christmas, Sunderland BID is unveiling seven new characters that can be captured via the Sunderland Experience app.

People can look out for everything from lambs and chicks to ducks and bunnies while out and about in the city centre.

Along with offering a fun activity for adults and children, there is an additional incentive – with a whole host of special offers available from many of the city’s local businesses.

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How the Christmas reality trail looked

Retailers including Beauty HQ, Thoburns Fresh Produce, Ibbitson’s Butchers, Bou-chique, Harrison and Brown, Flowers By Jennifer, Museum and Winter Gardens, Pop’s Candy and Sweet Petite are all supporting the initiative with a number of exclusive deals.

The trail will be launched via the app on March 29 and run until April 30, giving people plenty of opportunity to find all seven characters and bring them to life on the app.

Sharon Appleby, Head of Business Operations at Sunderland BID, said the decision to have a new trail followed the success of the previous two.

“At a time when so many activities have been limited, it’s great to be able to offer families something to do which takes place outside,” she said.

“It means that people can still remain socially distanced but have some much-needed fun at the same time.

“Hopefully, with the weather also improving massively, this will be something that families can do together over the Easter period.”

The augmented reality trails at Halloween and Christmas proved hugely popular with people being able to spot monsters emerging from landmarks, virtual mummies coming towards them and dancing Christmas trees on the street.

The trail can only be accessed by downloading the free Sunderland Experience app which you can search for on the Apple or Google Play app store.

Anyone who has previously installed the app will be able to use it again for the duration of the trail.

Additional information and updates on the trail will also be available via the Sunderland Experience It Here Facebook page.

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