Matches, transfer sagas and managerial disputes are all now played out online – with fans at the heart of it all.
But sometimes, it can be difficult to know where to look for news.
So we’ve rounded-up some of the best Sunderland AFC personalities and influencers currently online, who you need to follow on social media.
Scroll down and click through the pages to see who you need to be following:
1. David Jones
The Sunderland non-executive director is a regular poster on social media - about the Black Cats and football in general. You can follow him on Twitter (@DavidJonesSky) or on Instagram (davidbgjones) Photo: Getty Images
2. Roker Report
A prominent Sunderland AFC website, Roker Report publish a host of audio and written content produced by supporters of the club. They are extremely active on Facebook, Twitter, Instagram and YouTube - and you can find them @RokerReport or @RokerRapportPod. Photo: Other
3. Stephen Elliott
As well as being a regular columnist for the Echo, Elliott is also active on Twitter and often posts his thoughts on Sunderland AFC. You can follow the former striker @SleevesElliott. Photo: Alex Livesey
4. Chris Hughes
The Love Island star is a well-known Sunderland supporters and regularly posts about the club on Twitter (@chrishughes_22) and on Instagram (chrishughesofficial). Photo: Getty Images