Sunderland Women unveil first summer signing in latest show of intent from Bay Collective

It looks set to be an exciting summer for Sunderland Women as the club gear up for their first season under new ownership

Sunderland Women have announced their first signing of the summer transfer window in another show of intent from new ownership Bay Collective.

The club have agreed a two-year deal with two-time WSL 2 promotion winner Elise Hughes, who was the division’s top scorer in 2023/24. The Wales international joins from Crystal Palace and adds significant goalscoring prowess to the squad and goes some way to addressing the gap left by Eleanor Dale whose departure was confirmed earlier this week.

Head coach Mel Reay said the club were ‘delighted’ to get the deal over the line.

“We’re delighted to welcome Elise to Sunderland,” Reay said.

“She’s a proven goalscorer at this level and someone who brings valuable experience, both in the domestic game and on the international stage as a senior Wales international. She has a real desire to succeed, works incredibly hard for the team, and possesses the quality we believe will strengthen our attacking options.

“Just as importantly, she’s a fantastic person whose character and professionalism will be a great fit for the environment we’re continuing to build.”

Hughes said she was impressed by Sunderland’s history and ambition under the new ownership.

"It feels amazing to be here,” Hughes said.

“This is a huge moment for me, and I'm excited to get started. The club has incredible ambition and a proud history, so it's a really exciting time to be part of it. I've spent a number of years in this league and have enjoyed success along the way. I hope to bring that experience to the squad and contribute as many goals and assists as I can."

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It has been a busy start for US multi-ownership group Bay Collective, who assumed a majority shareholding in the club following league approval around a fortnight ago. They have already hired former Spurs and West Ham boss Rehane Skinner as the club’s new Technical Director, who will work closely with Reay and lead on recruitment this summer.

Bay Collective have made clear that they will invest sustainably but their long-term goal is to re-establish the club in the top tier of the English game.

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