Sunderland will reveal their highly anticipated 2026/27 away kit on Friday.

Sunderland are set to unveil their new away kit for the 2026/27 campaign on Friday, with the club having recently signed a multi-year deal to collaborate with Elvis Presley.

The Black Cats have been synonymous with the song “Can't Help Falling in Love” for decades now, with the track having taken on a renewed emotional significance in recent years following their meteoric rise from the EFL to the Europa League under head coach Regis Le Bris. Indeed, as supporters belted out the famous tune after the final whistle of Sunderland’s European-sealing victory over Chelsea on the final day of last season, teasers were shown on the big screen at the Stadium of Light hinting at a partnership involving Elvis’ trademark and image rights, and to that end, the club shared a post earlier this month confirming an agreement.

While exact details remain relatively scarce, the Black Cats shared the news alongside the caption, “Some things are meant to be” - a line from “Can't Help Falling in Love”. Since then, the lyric has been reused alongside confirmation of the release date of their new Hummel-manufactured away kit, which will drop on Friday, June 26th. Given the colourways employed in the promotional marketing, the expectation is that the kit will be pink and black, and earlier this week, Sunderland also shared a video teaser in which a spotlit musician can be seen walking out onto a stage wearing a shirt that appears to be predominantly pink with black accents.

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Sunderland set for new front of shirt sponsor

Alongside the usual range of new kits, Sunderland will also have a new front of shirt sponsor this season. Fresh Premier League regulations come into effect next term banning betting companies from appearing so prominently, and as such, the Black Cats will wear a hitherto unannounced alternative to last season’s sponsor, W88. After the move was initially agreed back in 2023, a Premier League statement read: "Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs' matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising.

"The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media and Sport as part of the Government's ongoing review of current gambling legislation. The Premier League is also working with other sports on the development of a new code for responsible gambling sponsorship. To assist clubs with their transition away from shirt-front gambling sponsorship, the collective agreement will begin at the end of the 2025/26 season."

It is understood that gambling brands can still feature in other areas, including shirt sleeves and on advertising hoardings. Alongside Sunderland, the likes of Aston Villa, Bournemouth, Brentford, Crystal Palace, Everton, Fulham, and Nottingham Forest are all set to be affected by the updated rules. At this stage, it remains unclear as to when the Black Cats will unveil their new sponsor, and whether Friday’s away kit reveal will therefore feature blank shirts.

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