Sunderland's stunning new away strip goes on sale as fans snap up the strip at club shops

Sunderland’s new away shirt for the 2026/27 campaign went on sale Friday morning.

Sunderland’s new away shirt for the 2026-27 campaign is officially on sale - and fans have been quick to snap up their new strip.

The stunning latest offering from hummel - the shirt begins a multi-year collaboration with the Elvis Presley estate - celebrates the club’s now iconic association with the song ‘Can’t Help Falling in Love’, the lyrics of which are on the inside neck tape of the shirt.

Pink with black across the shoulder, the shirt is a homage to the suit which Presley wore in the early years of his career. The shirt went on sale online and in the club’s Black Cat House and The Bridges stores at 8am Friday with long queues of fans quick to get their hands on the new kit.

The kit will be priced at £70 for adults and £55 for juniors, with the home kit and third kit launched later this summer priced at £65 for adults and £50 for juniors. The shirt will be part of a wide range going on sale on Friday, including an anthem jacket, pre-match t-shirt, quarter-zip training top, military jacket, Graceland T-shirt and hoodie, Love Elvis T-shirt and hoodie, plus a range of themed accessories.

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