Sunderland released their away kit for the 2026/27 campaign earlier this week

Sunderland launched their away kit for the 2026/27 campaign on Friday, but there was no goalkeeping kit to accompany it.

That's because the club have changed their approach with the kits this season, opting not to release a goalkeeper kit with each of the home, away and third kits. Instead, the kits are set for their own special launch some time in July. The club say the goalkeeper kits will have their own 'distinct' design, separate from the outfield kit releases.

Sunderland's pink and black away kit is the start of a multi-year collaboration with the Elvis Presley estate, with this first edition celebrating his early breakthrough.

The kit has gone on sale without a front-of-shirt sponsor, with the clubs still in talks over a deal for the new 2026/27 campaign. Sunderland agreed a one-year deal with Asian gambling firm W88 ahead of last season, but cannot renew or extend that deal as a ban on front-of-shirt gambling sponsors is coming into force across the Premier League this summer.

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Interim CEO Tom Burwell has been running a process to find a new partner alongside Chief Commercial Officer Scott McCubbin, and is confident that the club will secure an improved on the record terms agreed with W88 last season.

The away kit will be sold to fans without a front-of-shirt sponsor for the duration of the 2026/27 campaign, but fans will be able to have the new sponsor printed on at club shops once an announcement has been made.

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