Sunderland reveal 2026/27 hummel away shirt plus where and when to buy and how much it will cost
Sunderland have revealed their much-anticipated away kit for the 2026/27 campaign
Sunderland’s new away shirt for the 2026/27 campaign will go on sale at 8am on Friday morning.
The latest offering from hummel, the shirt begins a multi-year collaboration with the Elvis Presley estate, celebrating the club’s now iconic association with the song ‘Can’t Help Falling in Love’, the lyrics of which are on the inside neck tape of the shirt.
Pink with black across the shoulder, the shirt is a homage to the suit which Presley wore in the early years of his career. The shirt goes online and in the club’s Black Cat House and The Bridges stores at 8am on Friday. The kit will be priced at £70 for adults and £55 for juniors, with the home kit and third kit launched later this summer priced at £65 for adults and £50 for juniors.
The shirt will be part of a wide range going on sale on Friday, including an anthem jacket, pre-match t-shirt, quarter-zip training top, military jacket, Graceland T-shirt and hoodie, Love Elvis T-shirt and hoodie, plus a range of themed accessories.
Sunderland’s Chief Commercial Officer Scott McCubbin said: “The relationship between Sunderland AFC and Elvis is unlike anything else in football. For nearly five decades, Can't Help Falling in Love has been the soundtrack to some of our most memorable moments and its sentiment epitomises the connection between the Club and our supporters. This collaboration allows us to celebrate that heritage in a creative, bold and authentic way. As Sunderland prepares for a return to the European stage and continues to attract attention worldwide, we're both proud and excited to bring this iconic story to life for fans in Wearside, across the UK, and around the globe."
The shirt will also be on sale at Graceland, Memphis, from early July. Tomorrow’s release has been specifically picked to mark the anniversary of Presley’s last performance in Indianapolis, where he closed his final ever show in 1977 with Can't Help Falling in Love With You.
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