Sunderland AFC launch new initiative aimed at spreading festive cheer - and this is how you can get involved

Throughout November and December players, staff and supporters will be travelling across the region to back numerous causes and raise awareness around some of the key issues facing the city.

A club statement read: “For most of us, it’s the most wonderful time of the year, but for many, the festive period provides unimaginable challenges that nobody should face alone.

“From helping to tackle homelessness and isolation to hospital visits across the region, SAFC will be leading the charge within the community to ensure festive cheer is sprinkled far and wide.”

Under-23 players Kane Evans and Connor Slack kick-started the drive taking part in Centrepoint’s ‘Sleep Out’ event at the Stadium of Light.

The club has also been backing the Beacon of Light’s matchday mental health hub, with more activity planned over the next two months from boot room to boardroom.

Executive director, Charlie Methven, said: “So much good day-to-day work goes on throughout the year from the football club to the Foundation of Light – and indeed the many other phenomenal charities within the city – and although you can’t focus peoples’ attention all the time, the festive period provides the opportunity to think about giving and supporting those less fortunate than us.

“It is the time for the football club to put a marker down and say that the community is something that we serve, and not something that is separate from us.

“Over the next couple of months, we’re looking at bringing everyone together.

“Firstly, to celebrate the festive period, but also to focus attention on people for whom Christmas is a tougher time.

“Whether that’s supporting people that are homeless or helping to tackle loneliness, we’re going to be focusing a lot of our work around those issues.”

Supporters can also get involved by sharing their stories with the club.

A statement added: “If you know someone in need of a festive pick-me-up, or the charitable endeavours of family and friends require awareness or special recognition, tweet us and let us know by using #ComingtoTown on social media.” The club’s Twitter handle is @SunderlandAFC