Championship: Sunderland's £12.8m commercial revenue compared to Cardiff City, Stoke City and Norwich City

Sunderland’s commercial revenue for the 2022-23 season makes for interesting - but how do they compare to their Championship rivals?

Sunderland made an operating loss of £9million in their first campaign back in the Championship, the club's accounts have revealed. Information from the accounts also shows the figures for commercial revenue, television money and general income as well as wages.

The Black Cats have released their annual report covering the 2022-23 campaign, which saw the club surpass all expectations on the pitch to secure a sixth-place finish in the Championship, before losing to Luton Town in the play-off semi-final. The losses have grown from the £5.1 million figure in Sunderland's promotion campaign in League One, underlining the challenge of attaining sustainability in the second tier.

Here, we look at how Sunderland’s commercial revenue to their rivals in the Championship. These figures were collated by Chris Weatherspoon from the Wise Men Say Podcast and Fair GameRead more of his work here.

You can also read a deep-dive into Sunderland’s accounts by The Echo’s chief football writer, Phil Smithby following this link.

Sunderland fans can also listen to a special podcast produced by The Echo on the club’s latest set of financial accounts on all podcast platforms and YouTube.

Please note that these figures pertain to the 2022-23 season so include Premier League clubs like Sheffield UnitedBurnley and Luton Town while current League One clubs like Rotherham United, Reading and Blackpool also feature.

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