Richard Keys has this strong message for ex-Sunderland boss Steve Bruce at Newcastle United

BeIN SPORTS and former Sky Sports presenter Richard Keys has urged Steve Bruce to walk away from Newcastle United at the end of the season.
Former Sky Sports presenter Richard Keys has this message for Newcastle United head coach Steve Bruce.  (Photo by Dean Mouhtaropoulos/Getty Images)Former Sky Sports presenter Richard Keys has this message for Newcastle United head coach Steve Bruce.  (Photo by Dean Mouhtaropoulos/Getty Images)
Former Sky Sports presenter Richard Keys has this message for Newcastle United head coach Steve Bruce. (Photo by Dean Mouhtaropoulos/Getty Images)

The 60-year-old, in the view of a number of Magpies supporters, has gone past the point of no return at St James’s Park, even if he keeps the club in the Premier League.

Bruce tasted just his third victory in 20 league games at Burnley on Sunday, however it was a big one as United opened up a six-point advantage on 18th place Fulham.

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With a game in-hand still to play, Keys is confident Bruce will guide his side to safety but has advised the former Manchester United defender to quit when the campaign finishes.

Keys, 63, also credited owner Mike Ashley for backing his head coach after fan anger peaked following the 3-0 defeat at Brighton last month.

Penning his thoughts via his blog, Keys said: “And a final word for Steve Bruce What a terrific win at Burnley. Newcastle aren’t safe yet, but I’m sure they’ll be ok.

"Mike Ashley isn’t anybody’s favourite on Tyneside but he struck a blow for those in charge of clubs when he publicly backed his man recently.

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"Those Newcastle players downed tools v Brighton. Ashley was having none of it. ‘Bruce stays’ he told them. The message was simple - ‘if you want to play Championship football next season - fine, but it’ll be with Bruce’.

"A draw v Spurs and Sunday’s win followed. Further message to Bruce - get them safe Steve and then get out of there. It really is as Graeme Souness described it - ‘the impossible job’.”

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