People queued for hours in the heat of a June morning to grab a bargain.
Staff from the store would even come out with a tea trolley to make sure they were topped up with refreshments.
And we know because we have the photos to prove it, courtesy of the Sunderland Echo archives.
Join us for a trip to the Joplings June sales in 1974 and 1975.
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5. A very British scene
The queues grow in June 1974 but these shoppers are happy to wait their turn. Tell us if you recognise them. | se
6. What's yours?
Joplings staff make sure everyone has refreshments as they wait. Does this bring back memories for you? | se
7. Sale memories
High spirits in the queue as bargain hunters wait to go into the store in June 1975. | se
8. Waiting for bargains at Joplings
It's thirsty work at the front of the Joplings summer sale queue in June 1975. | se