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Real Madrid vs Liverpool: Which club had the biggest social media popularity boost this season?

By Chris Page
Saturday, 7th May 2022, 10:45 am
Updated Wednesday, 11th May 2022, 1:25 pm

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Isco of Real Madrid with Mohamed Salah of Liverpool during the UEFA Champions League Quarter Final in 2021 - Liverpool play Real Madrid in this year's final. (photo: Getty Images)
Isco of Real Madrid with Mohamed Salah of Liverpool during the UEFA Champions League Quarter Final in 2021 - Liverpool play Real Madrid in this year's final. (photo: Getty Images)

Real Madrid face Liverpool in this year's Champions League final on May 28.

Who will win is anyone's guess - but which side is the winner when it comes to online popularity?

We take a look.

Millions of football fans around the world use social media to keep track of their favourite teams’ every move. Instagram, in particular, has provided football fans with unrestricted access to behind-the-scenes footage, transfer news, running commentary and match highlights, ensuring that they don’t miss a thing.

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    But which football club has gained the most popularity so far this season?

    Interested in this, Ticketgum.com (https://www.ticketgum.com/premier-league-tickets) were keen to discover which football club has gained the most followers on Instagram in the 2021/22 campaign. To do this, experts utilised Social Blade’s ‘gained Instagram followers’ tool from June 2021 to April 2022, ultimately ranking the clubs that have gained the most fans this season.

    Key Findings

    PSG are the football club who have gained the most fans this season with 20,437,716 new followers. Their followings saw a 24 per cent increase in the week after the signing of Lionel Messi!In second is Manchester United with 13,346,990 new followers.The team that has seen the biggest percentage increase in their followers is Newcastle United, their followers have increased by 78 per cent!

    Here are the football clubs with the biggest total follower increase this season…

    The first figure corresponds to where they rank fro PSG down to Borussia Dortmund, the second Instagram followers in June 2021, the third current Instagram followers and the fourth the follower increase:

    Paris Saint-Germain (PSG) badge (photo: Getty Images)

    Paris Saint-Germain - 32,391,642; 52,829,358; 20,437,716

    Manchester United one of the most popular teams on Instagram (photo: Getty Images)

    Manchester United - 38,400,944; 51,747,934; 13,346,990

    Real Madrid - 94,379,152; 106,010,563; 11,631,411

    FC Barcelona - 92,361,422; 102,461,811; 10,100,389

    Juventus - 45,395,444; 51,442,071; 6,046,627

    Chelsea - 24,748,306; 30,757,506; 6,009,200

    Manchester City - 21,879,551; 27,563,125; 5,683,574

    Bayern Munich - 24,719,406; 29,407,084; 4,687,678

    Liverpool - 29,279,257; 33,715,259; 4,436,002

    Borussia Dortmund - 12,097,651; 14,630,126; 2,532,475

    Ticketgum.com (https://www.ticketgum.com/premier-league-tickets) can reveal that the club which has gained the most followers this season is Paris Saint-Germain!

    The French champions have gained 20,437,716 followers, with almost 10 million of them coming after the shock signing of Lionel Messi was announced in August 2021.

    Placing in second is Manchester United with 13,346,990 additional followers this season.

    The Red Devils also saw their followers drastically increase after a summer transfer, receiving over five million new followers in the weeks before and after United legend Cristiano Ronaldo rejoined the club.

    Just behind in third is the most followed football team on Instagram, Real Madrid. The soon to be crowned Spanish champions have gained 11,631,411 new followers this season.

    Coming in fourth is FC Barcelona with 10,100,389 new followers this season and completing the top five is Juventus with 6,046,627 additional followers this campaign.

    The Football Club With the Biggest Percentage Increase in Followers This Season:

    The first figure shows where they rank, the second figure shows the percentage increase in Instagram followers this season:

    Newcastle United - 78 per cent

    Newcastle United have seen biggest percentage increase of followers on Instagram (photo: Getty Images)

    Aston Villa - 70 per cent

    Paris Saint-Germain - 66 per cent

    Bayer Leverkusen - 43 per cent

    Manchester United - 40 per cent

    Leeds United - 37 per cent

    Villarreal - 35 per cent

    RB Leipzig - 29 per cent

    Manchester City - 27 per cent

    Marseille - 26 per cent

    Methodology:

    Ticketgum.com (https://www.ticketgum.com/premier-league-tickets) sought to determine the football club who had gained the most followers on Instagram in the 2021/22 season.

    The list of football clubs was sourced from several reports investigating the most popular and most followed football teams on Instagram.

    The team then utilised Social Blade’s ‘gained followers’ tool, focusing on Instagram, to discover the total number of followers each team had received this season.

    50 football clubs from around the world were analysed in total.

    June 1, 2021, was chosen as the season start date as the final game of the 2020/2021 season (Champions League final) had taken place on May 29, 2021 and to also account for the opening of the summer transfer window.

    All data was collected on April 27, 2022 and is subject to change.

    The research was carried out by: https://www.ticketgum.com/premier-league-tickets