Vaux beer, brewed in the North - for people who know good beer.
This charming advert from the 1960s promoting Sunderland's famous brand from days gone by was shot in the Continental Hotel in Sunderland.
The advert was released by the North East Film Archive as part of its new Search and Rescue campaign asking people in Sunderland to help the team rediscover precious footage of the region's past.
In the coming months the team will be criss-crossing the North East, partnering with cinemas, community centres, local interest groups, and festival organisers to screen these astonishing images in the communities in which they were first made.
At the same time they will be asking for your help in finding any local film collections, and advising on how to care for them.
Archive manager Graham Relton says: “These films are an absolutely fantastic record of our region over the decades – people love to see the places they know, where they grew up, and first went to work – or first met the love of their lives.
"The North East has such a strong sense of place and identity, and a lot of that is because the people, who are so rooted in the very things that have been captured on millions of feet of film over the years – family, friends, communities, work, sport – having fun, and living life here in the North East. Let’s preserve all of that for future generations.”
Julie Ballands, North East On Film Delivery manager, added: “We’re looking for amateur collections which may be hidden away in lofts and garages.
"Films and videos that document the social history of the region including the fashions, cars and buildings are all important, and we’re not just after famous faces and professional productions.
"We’ve recently received some beautifully-shot home movies from Darlington that record a family’s bonfire night celebrations in the 1940s, as well as some amazing 1960s advertising films from the former Vaux breweries in Sunderland. We know there is much more out there so we urge the public to get in touch!”
Members of the public who would like to talk to someone from the North East Film Archive about a film or video they have should email firstname.lastname@example.org or call the archive on 01642 384 022. Further information is available online at www.yorkshirefilmarchive.com/search-rescue
The North East Film Archive, a charity based in Middlesbrough, will also join forces with cinemas, arts venues, museums and local authorities across the region to host screenings of some of the films in its extensive collection. It will also add any newly digitised films to its online viewing platform www.northeastfilmarchive.com.
Events are already planned for Sunderland, Durham and Newcastle. For details of screenings, the project or to view the archive’s online film collection, visit www.northeastonfilm.com.