One way system, closed fitting rooms and no toys on display - measures to shop safely as Fenwick gets set to reopen

As department store Fenwick in Newcastle gears up to open its doors for the first time since lockdown, we take a look at its overhauled shopping experience designed to keep customers and staff safe.
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Fenwick has announced that it will be reopening on Monday, June 15, after undergoing intensive cleaning both front and back of house.

In line with the easing of Government lockdown measures, the 137-year old department store will be among other stores selling non-essential items that will be reopening for the first time in months next week.

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And in order to prepare for reopening during the pandemic, Fenwick bosses have implemented extensive social distancing measures.

Fenwick Newcastle is reopening on Monday, June 15.Fenwick Newcastle is reopening on Monday, June 15.
Fenwick Newcastle is reopening on Monday, June 15.

The family owned business has confirmed that every department will be open so customers can shop all their favourite collections and brands.

But new ways of shopping have been introduced in order to keep everyone safe.

John Edgar, Fenwick CEO said: “With the imminent re-opening of our shops, the safety of our colleagues and customers is our absolute priority and we have been working diligently in order to make our stores compliant with the guidelines, yet still give our customers a truly Fenwick experience.

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“Premium department stores such as Fenwick are the best place to enjoy shopping in the current situation – as well as the strict safety measure we have put in place, we have ample space, an incredible selection of brands and products all under one roof and plenty of advisors providing excellent customer service.

“We are ready and prepared to open our physical stores on June 15 and we are very much looking forward to welcoming our customers then.”

What are the opening times?

From Monday, June 15, Fenwick will be open from 10am to 6pm Monday to Saturday.

On Sunday’s it will be open 11am to 5pm.

What will happen when I arrive at the store?

The number of people in the store at any time will be carefully managed.

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Hosts stationed at the entrance will greet customers as they arrive and explain the new system in operation.

Each door has been designated as either an entry or an exit and some doors will be closed completely.

There will also be clear signage throughout each store to guide and advise customers on the social distancing measures.

Sales advisors will still be on hand to assist customers with purchases throughout the store.

How will the one way system work?

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A one-way system for each store has been planned which will be clearly marked out on the floor, but customers will be able to ‘step off’ the path to browse. This has been dubbed the Fenwick Green Road.

Will the toilets be open?

Fenwick has confirmed that some toilets will be open in the store.

Will the cafe’s and restaurants be open?

Fenwick has said that its restaurants and cafes will remain closed as dictated by Government guidance.

But some limited take away items will be available in one or two cafes.

Will we be able to use the lifts?

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Lifts will be accessible only for customers in wheelchairs or those with mobility issues, as well as customers with buggies.

A small number of people from the same household will be allowed in at the same time.

Can we try items?

Fitting rooms will be closed and customers wishing to try on accessories such as hats or sunglasses should speak a sales advisor for assistance.

In children’s and toy departments there will not be any toys out on display to try or play with.

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There will be no beauty treatments either in private treatment rooms or in booths on the shop floor available.

At beauty counters assistants will be able to help customers with their requests, while maintaining an appropriate distance.

What safety measures are in place at tills?

All sales advisors will be provided with clear visors and there will be clear screens in place to protect customers and colleagues.

Contactless or card payments are preferred and all payment pads will be regularly and frequently cleaned.

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Hand sanitiser will be easily accessible to all throughout the store and located at every till point.

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