E-scooter provider Neuron launches TV advert to promote rider safety in Sunderland
and live on Freeview channel 276
Sunderland City Council and Neuron entered a partnership for a year-long trial of e-scooters in Sunderland – which started at the end of March.
The e-scooter provider has issued many safety warnings throughout the trial so far and now their first-ever UK TV advert will focus on rider safety in Sunderland.
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Hide AdThe advert, which will be broadcast from September 6, will complement Neuron’s other safety-related initiatives including their in-app Riding School, regular ScootSafe events, and ever-increasing list of safety features.
The move is a first for e-scooter operators in the UK with Neuron becoming the first operator to launch a rider safety campaign that includes targeted broadcast advertising solely focused on safety.
George Symes, UK Regional Manager, Neuron Mobility, said: “Neuron is delighted to be taking the leap into TV advertising as another valuable way to spread the message of safe riding.
"The safety-focused advert will help create greater awareness of our safe riding rules and encourage responsible riding across the cities we operate in.”
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Hide Ad“Safety is our top priority and we will be continuing to explore every opportunity to educate and encourage people to use e-scooters safely as we expand in the UK.”
Neuron’s e-scooters first launched in the UK in October 2020 and are now operational in Sunderland, Newcastle and Slough.
In June, Neuron revealed that 86% of riders in Sunderland believe they are having a positive impact on the city – with 54% of trips resulting in a rider making a purchase at a local business.