Dedicated ‘silver tourism’ coach operator launches for older North East holiday makers
A new coach tour operator dedicated to ‘silver tourism’ has launched in the North East.
Primrose Holidays has launched in the North East as it looks to meet the growing demand among ‘silver tourists’ for high quality, experience-led travel.
The company aims to cater for older travellers in the North East by offering curated coach tours to a wide range of destinations across the UK and Ireland.
Shaun Read, the owner of Primrose Holidays, and Board member of the Coach Tourism Association, has stated that each destination on offer has been carefully selected following visitor feedback.
He said: “Today’s older travellers are increasingly discerning.
“They’ve holidayed more than previous generations, they’re comfortable travelling and they want to continue exploring – but without the hassle of planning and booking every trip from scratch.
“At Primrose Holidays, we remove the pain points.
“We’ve chosen each destination for its rich mix of things to see and do, hand-picked every hotel for its high standard of rooms, meals and facilities, and selected the most interesting attractions based on visitor feedback.”
Operating from southern Northumberland and down the North East coast to Sunderland and Durham, Primrose Holidays is also offering a door-to-door transfer service to make travelling even easier.
Shaun added: “From south Northumberland and along the east coast, to Sunderland and Durham, Primrose Holidays will collect customers from their homes and transfer them directly to and from the comfort of our executive coaches.
“It’s all part and parcel of our more personalised offer for older travellers, prioritising quality over quantity to deliver a more relaxed holiday.”
You can find out more about Primrose Holidays at: https://www.primroseholidays.co.uk/ or by calling 0191 481 2215.