‘Think creatively about what our community could become’

Sunderland wants to hear from groups with exciting ideas for events which could be held in the city.

And it could mean you get funding if your project gets the nod. Grants of £100 to £5,000 are available for organisers who develop inspiring new ideas, partnerships and experiences.

Community organisations across Sunderland are being encouraged to apply for funding to bring exciting events to the city. | other 3rd party

placeholder image — Community organisations across Sunderland are being encouraged to apply for funding to bring exciting events to the city. | other 3rd party

Sunderland City Council's Festival & Events Fund 2026/27 is now open, with the latest funding round inviting groups to explore this season's theme: which is RE:IMAGINE.

Cllr Ciera Hudspith, Sunderland City Council’s Cabinet Member for Culture, Tourism and Heritage, said: "Sunderland has a fantastic track record of hosting events that bring our local community together, showcase local talent and support our economy.

"Through our Festival & Events Fund, we want to encourage local organisations not only to create great events, but to think creatively about what our community could become. This season's RE:IMAGINE theme is all about fresh perspectives, new ideas and finding innovative ways to use our spaces, celebrate Sunderland’s culture and bring locals together.”

The fund aims to help local organisations establish sustainable events that attract visitors, increase footfall, support local businesses and strengthen pride in Sunderland's communities.

Grants of £100 to £5,000 are available in the first year, with further support available to help events become financially independent over time.

The fund is open to registered charities, constituted community groups, Community Interest Companies (CICs), social enterprises and local partnerships with a clear community focus.

Last year's popular Back to the Bandstand programme included events hosted by The Bunker which brought live music and entertainment back to community spaces.

Kenny Sanger, Director of The Bunker, said: "The support we received through the Festival & Events Fund allowed us to create live events that brought people together, showcased local artists and gave residents a reason to reconnect with their local community. Funding programmes like this are important, as they help organisations test new ideas, build audiences and create enjoyable experiences that can grow over time.”

Kenny Sanger pictured at The Bunker which was involved in the project last year. | Sunderland Echo

Funding can be used towards a range of event costs, including marketing, performer fees, venue hire, staffing, volunteer support, equipment hire, health and safety measures and local supplier costs.

The sort of project which could qualify;

· Ones that are new or in the early stages of development (less than five years old).

· They demonstrate clear benefits for local communities and the economy.

· Show strong community involvement or leadership.

· Take place within Sunderland and are open to the public.

· Include plans to become financially sustainable within three years.

· Respond to the current seasonal theme, RE:IMAGINE.

For information, guidance and support with applications, visit: Bring your event to Sunderland - MySunderland