Poundland extends £1 price point as it rolls out more expensive price range

The store is extending its famous £1 price point, with items now set to cost as much as £5.

50p to £5 range

Poundland rolled out its new 50p to £5 price range yesterday (20 Nov) in all of its 800-plus stores across the UK.

The discount store first introduced items above its traditional £1 price point back in 2017, offering a range of items for £2 and £5.

It later trialled a larger range of prices in 25 stores in the West Midlands in August this year, before confirming plans to launch the scheme nationwide in October.

Shoppers will now be able to purchase items for 50p, 75p, £1, £1.50, £2, £3, £4 and £5.

More choice and value

The new “simple” price points have been introduced to provide shoppers with more choice and value, but Poundland insists that 75 per cent of all the items in stores will remain at £1.

The more expensive prices will be placed on selected product lines, spread across household goods, health and beauty, and grocery items.

Barry Williams, Poundland managing director, told The Sun: “We’ve introduced simple pricing in time for Christmas so we can offer customers even more choice and even better value for money.

“Our shoppers love the amazing value we provide and now we can begin bringing that value on wider ranger that they now can find in stores for the first time.”

The new pricing comes following the introduction of clothing in around 300 of its stores, along with a pilot of fresh and frozen food ranges in fives stores in Yorkshire and Derbyshire.

A range of £10 products is also set to be unveiled this month, including bulk boxes of washing powder.