We're bringing a 'first of its kind' Dicksons to a new Sunderland development
You can take a bite out of a new Dicksons branch in the city from next week.
The North East-based family business is launching its newest store in Sunderland from Monday, January 19 as part of the new £10m Durham Road Retail Park, which has been taking shape on the former Farringdon Police Station site for the past two years.
The new new Dicksons is the 34th store in the brand and has created eight new jobs.
The new £200,000 store is also the first of its kind for Dicksons, which has been serving in the region for more than 70 years, as it aims to improve the shopping experience with a new way of shopping.
Features include a self-select pastry display, an updated till system for swifter service, a loyalty rewards app and a brand new back-of-house kitchen that the brand says allows for greater choice and improved product finishing.
With its factory in South Shields, Dicksons has built up a firm following over the decades for its trademark saveloy dip, as well as its sausage rolls, pastries and other baked goods.
Mike Dickson, family member and Retail Growth & Development Director, said: “This is the first Dicksons store of its kind in the North East and we are excited to be launching it in Sunderland.
“We chose this location because of its high footfall, making it the perfect area to introduce our new store design and reflect the changing needs of customers.
“While a lot has changed since we first opened our doors, our commitment to providing personal, friendly service has always remained at the heart of what we do.
“With these new features designed to make our stores more engaging and efficient, we’re excited to offer our customers a better shopping experience – whether they’re stopping by for breakfast, lunch, or tea.”
A number of new businesses form the Durham Road Retail Park, including a Costa drive-thru, B&M Homestore, Greggs, The Tanning Shop and Westway Vets.