Baby Reindeer and Bad Santa take over top-rated Sunderland restaurant

They’ll be slinging Baby Reindeers and Bad Santas down Deptford this Christmas.

Wild Fire has just launched its festive menu and we’ve teamed up with the city’s top-rated pizza restaurant to give away a night of pizzas, sides and drinks - including pizza topped in pigs in blankets.

Wild Fire launches its new Christmas menuplaceholder image
Wild Fire launches its new Christmas menu | Sunderland Echo

Some of the new dishes at Wild Fireplaceholder image
Some of the new dishes at Wild Fire | Sunderland Echo

It’s been a busy year for the homegrown success story, which started life as lockdown pop-up and grew to become one of the city’s most-popular restaurants.

Highlights included teaching the art of pizza making to a Black Cat hero.

“The club got in touch to ask if they could come in and shoot a promo for Sunderland Restaurant Week and we were privileged to be chosen,” explained co-owner Josh Wild, after whom Wild Fire is named. “We’re all big football fans, so it was a great opportunity. Wilson Isidor came down and we taught him some pizza making skills.

“He’d never done it before, but we threw him in at the deep end and within a couple of minutes he was right at home.”

Wilson Isidor with Joe and Josh from Wild Fireplaceholder image
Wilson Isidor with Joe and Josh from Wild Fire | Wild Fire

The city businessman added: “We’ve had a really good year and we’ve built on that and added to the offering by launching our takeaway app for collection only, which is a service people wanted.

“This new menu is probably our most ambitious but we’ve got the best kitchen team we’ve ever had, who’ve brought a new element with their background and expertise, which means we can broaden the menu.”

Deptford will soon be better connected to the city centre with new housing being built as part of the Riverside development, as well as the new Riverside park which is forging ahead.

“Deptford will soon be a truly accessible destination spot with what’s coming to the area,” said Josh.

New sides include Pigs in Blanketsplaceholder image
New sides include Pigs in Blankets | Sunderland Echo

Back to this year and the festive menu, which launched this week, features some new additions on the pizza options including the return of Bad Santa - a white base topped with Fior Di Latte, charred onion cream, roasted herby chicken, pigs in blankets and parmesan sprouts.

They’re also slinging Baby Reindeers - a red base topped with organic tomato, Fior Di Latte, venison sausage, braised red onion, kale and balsamic drizzle.

The sides menu is all new, including options like pigs in blankets with nduja butter and B-sting hot honey drizzle as well as grilled hispi cabbage with miso butter, cheese sauce and crispy onions.

Desserts are also all new, apart from the tiramisu which has become a Wild Fire staple.

Drinks-wise, you can now enjoy Guinness on draft as well as new cocktail options.

Win a night at Wild Fire for you and your mates

The prize includes pizzas and a selection of sidesplaceholder image
The prize includes pizzas and a selection of sides | Sunderland Echo

We’ve teamed up with Wild Fire to give away a table of four for one winner and their three friends.

The table will receive four pizzas, a selection of sides, a round of Guinness (subject to age) and desserts to share.

To be in with a chance of winning, answer this question: which SAFC player tried his hand at pizza making at Wild Fire?

Email your answer, along with your name and contact details, to [email protected] by Monday, December 1.

The winner will be notified by email and you will have three months from the time of notification to redeem your prize. You can book to redeem the prize on a day of your choice, subject to availability.

News you can trust since 1873
Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice