It was a majestic ballroom with an impressive stage and it pulled in thousands of customers when it was in its heyday.
Top bands such as Rod Stewart and the Faces, Free, David Bowie, Pink Floyd and The Who all played there.
The club first opened as a Locarno ballroom, which were the flagships of the Mecca Empire and there was also a bowling alley underneath which opened on June 30, 1964, with the project costing £300,000.
The club had changes of names such as the Mayfair and then the Palace, before closing down for good in April 2003.
It was demolished in 2012 but the memories will certainly live on for thousands of music and dance lovers.
See if these scenes – some provided courtesy of Bill Hawkins and Sunderland Antiquarian Society – bring back memories of its rise and fall.
5. End of an era in 2012
The demolition of the old Excel Bowling Alley and Locarno in Newcastle Road, Sunderland. Photo: Picture by Angela Burn
6. A last reminder
The end of the Locarno came in 2012 when the bulldozers moved in. Photo: Picture by Angela Burn
7. A reminder of times gone by
One last look around in 2012. Photo: Picture by Angela Burn
8. Looking down the stairs
Was this once a favourite venue of yours in its heyday? Photo: Picture by Angela Burn