England – Bobby Charlton, Geoff Hurst, Nobby Stiles and all – became World Champions in that famous Wembley match in 1966.
But earlier in the tournament, the Italians came to Sunderland where they played group matches at Roker Park.
Who remembers the fans cheering in the streets, and the team playing on Wearside?
Re-live those memories with these Sunderland Echo archive photos.
9. Aerial battles at Roker Park
Malofeev for Russia jumps for a centre but Leoncini (right) heads away for Italy during Russia's 1-0 win over Italy at Roker Park in July 1966. Photo: Sunderland Echo
11. What an atmosphere
The scene in Blandford Street where World Cup flags were everywhere in 1966. Photo: Sunderland Echo
12. Share your memories
We hope these great 1966 scenes bring back memories. If they do, email [email protected] and tell us more. Photo: se