University of Sunderland to become Sunderland AFC's Higher Education partner in new agreement
“We’re delighted to formalise our relationship through this multi-year partnership”
Sunderland AFC and the University of Sunderland are “delighted” to announce a new multi-year partnership.
The announcement made this week will see the two organisations work closely together, with the University becoming the club's official Higher Education partner.
Building on the University’s involvement in Made in Sunderland week during the 2025-26 season, the partnership will see it play an active role across a variety of themed weeks throughout the coming season, academic year and beyond.
These initiatives will provide opportunities for students to engage with the club and its wider community.
Sunderland AFC Chief Commercial Officer Scott McCubbin said: "The University of Sunderland is an important part of the fabric of our city, and we’re delighted to formalise our relationship through this multi-year partnership.
"Having already worked together during Made in Sunderland week last season, we’ve seen the value of bringing our organisations and communities together.
“We look forward to building on that work, creating meaningful opportunities for students and celebrating the people, businesses and organisations that make Sunderland such a special place."
The partnership has also been welcomed by university chiefs.
Kath MacLeod, Director of External Relations at the University of Sunderland, said: "We are delighted to strengthen our relationship with Sunderland AFC as the club’s Higher Education Partner.
"As two organisations with deep roots in the City, we share a commitment to creating opportunities, inspiring ambition and making a positive difference.
“This partnership will help us work together to celebrate and support everything that makes Sunderland such a vibrant and ambitious place.
"We look forward to building a successful partnership that benefits our students, our University and the wider city for years to come."