Revealed: The new store taking over the former Topshop and Topman site in Sunderland's Bridges shopping centre

Fast growing chain Leading Labels has chosen the city to be the home of its newest branch, which is now open in the large unit which was formerly home to Topshop and Topman.

And the arrival of Leading Labels means Sunderland shoppers will have access to a whole host of big names in fashion.

The range of men’s’ clothes available at Leading Labels is being provided by Blue Inc, which previously had a store in the Bridges centre, while the women’s labels on offer in the branch include familiar names such as Izabel London, Regatta and Solo, among many others.

Leading Labels also has its own brand, Dixie, which sells affordable wardrobe staples, and a wide choice from the range is available to buy in the Sunderland shop.

Karen Eve, Centre Manager, is delighted with the new addition and said the arrival of the company at the Bridges was a great addition to its retail offering which would increase the choice available to Sunderland shoppers.

She expected it to be a big hit with customers visiting the centre.

“Leading Labels is a brand that is growing rapidly and we are delighted it has chosen to open in Sunderland,” she said.

“It offers a huge selection of clothing from an extensive selection of well-known names, meaning that there is a great amount of choice for people of all ages.

“The store is a very positive addition to the city centre and we are confident it will be very popular among our shoppers.”