New premium brand Belstaff store opens offering up to 70% off garments
Customers can enjoy up to 70% off products
Dalton Park today (June 5) welcomed iconic British fashion brand Belstaff with the opening of the company’s first outlet store in the North East, “giving shoppers even more reason to visit the region’s largest outlet shopping destination”.
Established in 1924, Belstaff offers premium brand products including an array of waxed jackets along with shirts, polo t-shirts, trousers and footwear.
The new Belstaff store will bring the brand’s “renowned heritage style, timeless outerwear and premium fashion pieces to Dalton Park”, offering visitors the chance to shop for items of fashion wear at outlet prices of up to 70% off.
The opening marks an exciting first for the North East and a major addition to the outlet’s premium fashion line-up, which already includes Calvin Klein, Castore, Levi’s and Tommy Hilfiger.
To mark the occasion, the first 50 customers enjoyed a complimentary welcome drink as well as being able to sign up to a competition to win a range of Belstaff garments.
Speaking at the opening, Sara Thabet, Brand and Marketing Director at Belstaff, said: “Dalton Park is an important addition to our portfolio, bringing the brand’s heritage, craftsmanship and timeless style to even more customers in the North East.
“Dalton Park’s strong fashion offer and reputation as a leading retail destination made it a natural choice for us, and we’re looking forward to welcoming shoppers through the doors of our new store.”
Located off the A19, Dalton Park is home to 65 stores offering 200 big-name brands, including fashion, dining and leisure products, all at outlet prices of up to 70% off.
Richard Kaye, Centre Manager at Dalton Park, said: “We’re delighted to welcome Belstaff to Dalton Park, bringing one of Britain’s most iconic fashion brands to the North East’s largest outlet shopping destination.
“The new store is a fantastic addition to our premium fashion offer, giving shoppers even more choice when looking for quality brands at outlet prices.”
Other outlet brands at the centre includes New Balance and Adidas, as well as outdoor essentials including Regatta, Mountain Warehouse and Trespass and firm high-street favourites such as Dune, White Stuff, Marks & Spencer and Next.