Former Washington DIY store undergoes incredible transformation into exciting new 'Fifty Shades' salon

The former DIY store in Spout Lane, Concord, has been transformed by Fifty Shades Ltd into a beauty and tanning salon as the firm spreads its wings.

Fifty Shades salon launched in 2014 and is run by Washington businesswoman Stacey Lough.

The company has now moved from its home in Sulgrave to the new premises in Concord.

Work on the salon began in October 2020 and it officially opened at the beginning of December to run alongside the existing Fifty Shades Hair Salon.

Managing Director at Fifty Shades Ltd, Stacey Lough said: “This year has been difficult but this is a new beginning and we’re all excited about it. We’ve got some really loyal customers and hopefully the business can continue to grow.”

The move to Concord came about after Stacey was told she would have to move out her unit in Sulgrave, but jumped at the opportunity to transform the former DIY store.

Work on the salon was completed by local traders King Construction, and Stacey was keen to make sure all the work done was by local businesses, in an effort to support grassroot traders.

She added: “I think it’s vital people continue to support local businesses during this time and especially support local people.”

Following the move, Stacey said Fifty Shades Ltd is hoping to continue to grow the salon and offer a number of job opportunities to the community.

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