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Bargain browsers visiting The Range will be able to pick up their food shop as its Sunderland store welcomes in Iceland to the branch.

The shop, in Silksworth Lane, will open its own outlet of the frozen food store on Friday, October 16, adding to 16 other departments, including a garden centre and a cafe.

In addition to rows of freezers, the food section will also offer fresh fruit and vegetables, dairy, meat and store cupboard staples.

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Photos show what the new Iceland inside The Range could look like once it has opened inside the branch, pictured when it welcomed its first shoppers when it opened inside the former Homebase shop in Silksworth Lane in 2014.

The decision to launch inside the branch follows on from an alliance formed between the brands two years ago and will bring the number Icelands inside outlets of The Range to 74 across the country, with more in the pipeline.

The Range says changes have been made to other departments around the store to make it easier for customers to shop.

In line with current Government guidelines, additional measures are in place to make it safe for staff and customers.

These include social distancing markers to help people stay a safe distance apart, sanitising stations at the entrance and contactless card payment where possible.

Owner and founder of The Range, Chris Dawson said: “The Range’s massive non-food selection combined with Iceland’s unique food offering will provide customers with all their everyday essentials under one roof.

"I think our customers will be surprised and delighted to view the extent and quality of Iceland’s food selection when we launch in Sunderland next month.”

The store's opening hours are Monday to Saturday, from 9am to 8pm, and 10.30am to 4.30pm on Sundays.

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Sunderland's branch of The Range gets ready to welcome Iceland aisles into its store

A message from the Editor:

With the coronavirus lockdown having a major impact on many of our advertisers - and consequently the revenue we receive - we are more reliant than ever on you taking out a digital subscription.