COMMENT: Sunderland businesses are dressed to impress

City business Designer Childrenswear is a knockout … and not just because it boasts Tyson Fury as one of its clients!
Craig Fletcher has launched sportswear brand Swole Ape during hr lockdown with the help of his partner Helen Ferris, pictured before their son's arrival on Sunday, September 27.Craig Fletcher has launched sportswear brand Swole Ape during hr lockdown with the help of his partner Helen Ferris, pictured before their son's arrival on Sunday, September 27.
Craig Fletcher has launched sportswear brand Swole Ape during hr lockdown with the help of his partner Helen Ferris, pictured before their son's arrival on Sunday, September 27.

The company is punching above its weight in the competitive fashion and retail industry which can only serve to inspire others.

As we reveal today, the business has been named in the top 100 of inspiring independents by fashion industry bible Drapers.

Hide Ad
Hide Ad

It’s another feather in the cap of a business that has been going strong for more than 30 years. Inspirational stuff.

And one fledgling business who would love to emulate that success is Swole Ape.

This gym kit company is the brainchild of Craig Fletcher who, with the help of his fiancee Helen Fletcher, used lockdown to make his dreams come true.

The couple are now turning out their own brand of fashion goodies while also spreading the health and fitness message.

Hide Ad
Hide Ad

As Craig tells us today: “I wanted to do something amazing and that was helping people avoid ill-health by being a fitter, healthier version of themselves.

"Now, I’ve literally helped thousands of people over the years achieve a position they’ve always wanted to be in both physically and mentally.”

Fashion on Wearside is fighting fit.