PREVIEW: Hello Kitty heads for Sunderland

FELINE FUN: Hello Kitty is heading to Sunderland.
FELINE FUN: Hello Kitty is heading to Sunderland.
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SAY hello to one of this generation’s greatest cartoon creations.

It’s been announced that Hello Kitty will head to Wearside this autumn in her first live touring show.

Tickets go on sale today at 9am for her show at Sunderland Empire on October 5.

Hello Kitty Live - Fashion & Friends is the first chapter in a series of live shows, starring Hello Kitty, her family and the other Sanrio characters.

It gives fans of all ages the first ever opportunity to physically enter the world of Hello Kitty as she takes to the stage live and in 3D for this latest development in this global super brand.

The soundtrack features acts including Charli XCX, Bruno Mars, Kylie Minogue, Echosmith, Clean Bandit, Flo Rida and more.

Steve Homer, promoter at Live Nation Entertainment, said: “We are delighted to have Hello Kitty Live – Fashion & Friends on our roster.

“She is a natural addition to a line-up of Global superstars we work with including Madonna, Rihanna and Beyonce.”

The story in the show highlights the value of friendship, creativity, respect for nature and a love of learning.

The show comes from the people behind Peppa Pig Live and Lazy Town Live.

The character’s first appearance (on a purse) was introduced in Japan in 1974, and brought to the United States in 1976. Today she’s worth about $7 billion a year

• Tickets for Hello Kitty Live at Sunderland Empire are available from 9am today on Tel. 0844 871 3022 or