Ha’way man, help a reet good read make money for a good cause.
The second edition of The Mackem Dictionary is being launched next week with a further 39 words added that were suggested by fans of the guide to Wearside’s weird and wonderful native tongue.
Not only did the first edition become a best-seller at Sunderland Waterstone’s, it also raised almost £9,000 for SAFC charity, the Foundation of Light. Even the SAFC players had a go at pronouncing the local lingo from the book for a YouTube video.
Now it’s been announced that the second edition will raise funds for Sunderland-based housing group Gentoo, which was given charity status for its community work earlier this year.
Author Paul Swinney’s royalties will be donated to help continue the educational projects that Gentoo carries out across the city.
He said: “We are absolutely delighted to have been able to raise so much money for the Foundation of Light through the first edition of the dictionary. “With the extended second edition we were keen to help another charity in the city while keeping an education focus.
“The great work Gentoo undertakes with local schools and the support services it delivers in local communities does just that, so I’m really pleased to be able to support their programmes and the people they reach out to, while continuing to champion and celebrate the Wearside dialect at the same time.”
Executive director of operations at Gentoo, Michelle Meldrum, said: “We are delighted that Paul would like to donate the profits from this edition to Gentoo. The money donated will help support vital work in Gentoo’s communities and will benefit local people in need.”
Karen Daniels from Waterstones added: “The first edition of the dictionary immediately shot to number one in our best sellers for that month and since has since become our top selling book of all time. It’s a great idea that has really caught the imagination.”
After the sell out success of the first edition of The Mackem Dictionary, the publishers are also putting on a launch night for the Second Edition. The night promises to be celebration of all that is great about Sunderland.
The launch, which takes place at The Royalty Theatre off Chester Road on August 12 at 7.30pm, will feature author Paul explaining his inspiration for the dictionary and the true stories behind it. There will also be guest performances from Barry Hyde from The Futureheads and The Lake Poets.
All attendees will be given a free signed copy of the second edition of the dictionary, worth £5, a sample of the Sunderland dish panackelty, some sarsaparilla sweets and Double Maxim will be flowing behind the bar.
Tickets are £10 from http://www.alsshop.co.uk/index.php?main_page=product_info&cPath=45&products_id=855