THE rousing music of a Sunderland band is helping a national charity to save men’s lives.
Hyde & Beast’s anthemic Keep Moving track is being heard by millions after being hand-picked as the signature tune for a Prostate Cancer UK campaign.
Men United is the charity’s rallying call for men to get together, talk to each, and help to raise awareness of the disease.
Neil Bassett, drummer and producer from Hyde & Beast, says the band is proud that the track, which was recorded in their Sunderland studio, is being used to promote a powerful message.
“Keep Moving was a single for us last year and the charity approached us about using it after hearing it somewhere,” he explained. “They asked our permission to use it and we think it’s great that the song is being used in such a positive way, so it was a no brainer for us.
“A lot of bands get approached by advertising companies and offered a fee for the use of a song, but with something like this, it’s a charity, so there’s no fee for us.
“It’s just really nice that people in the creative industries appreciate our music, it’s very humbling. I don’t watch much TV myself, but apparently it’s been used in the Super Bowl break and Premiership matches, it’s being heard by a lot of people.”
He added: “They sent us the advert for approval before it went out and we’ve seen footage of behind the scenes. I think what’s really heart-warming is that these aren’t actors, they are normal men who’ve been affected by the disease.”
One man an hour dies in the UK from Prostate Cancer, but the charity is hoping Men United will make a change, from more effective testing to better treatments and petitioning MPs for better drug access. Vivienne Francis, director of communications at Prostate Cancer UK, said: “Men United is our movement for everyone who believes men are worth fighting for. It hinges around the idea of bringing people together to ‘keep friendships alive’, and beat prostate cancer.
“The TV ad is at the heart of the campaign. It features a series of different scenes about the power, warmth and humour of male friendships – and in line with this is Hyde and Beast’s upbeat but meaningful backing track Keep Moving. Not only does the title and lyrics resemble the theme and tag lines in the advert and campaign, but the guys, who have donated the rights to the track, are the epitome of best mates.”
Hyde & Beast, which is comprised of Dave Hyde from Futureheads and Neil, of Golden Virgins fame, have been winning rave reviews for second album Keep Moving, which was released in the summer.
They have been busy recording a new EP which is expected for release in April.